You make art. You make GREAT art. You have a lot of great art sitting in your home or studio. You think, "I need to sell this art." You put together a website, display your creations, and nothing happens! Your great art is still sitting in your home or studio. Now, what?
Frustration, depression and a loss of resolve seep into your creative soul. "Why should I keep making art if no one will buy it?" you ask. "I'm an artist, not a businessperson," you say. You wonder if there is a secret code about running an art business and no one shared it with you.
And the money! OMG, do you know how much money it costs to start a business? "I can't afford all the apps and advertising and programs for this business," you lament.
Been there, done that
I hear you. I've been there. I've shed the tears of frustration, yelled foul words at my computer, lost hours of sleep stirring the "what's wrongs" in my head, dropped my head onto the desk in desperation. I was sorely tempted to give up.
I've made the big money mistakes. I've been haunted by SEO, marketing mishaps, a bad mentor experience, the fear of missing out (FOMO). I've slogged through the morasses of email lists, online classes, Facebook advertising and social media. (Periscope? Seriously?) I've been so deep in the tunnel of despair I couldn't see the end of the tunnel, let alone the light.
I came out the other side, and I want to help you skip as much of the confusion, anger, frustration, and despair as possible.
Why The Business of Art?
Are you an artist who wants to make a living from your art? Are you confused about what you need to do? Does thinking about the work required to run a business make your brain freeze? There is a lot of information to be found about starting and running a business; how much of it is relevant to you and your art?
Do you know the most significant action for success? How do you define success? Confused about how to price your art? Don't know who your target audience is? Does the idea of marketing cause heart flutters? What's the best social media platform? Do you need an email list?
By the end of this 7-week course, you will have answers to your questions and tools to build your business.
The Business of Art was developed to give you the tools to determine if you actually want to be in business and how to start your creative business. Three artists from Frederick, MD. have collaborated to give you meaningful information, along with concrete actions you can take. The artists are Rebecca LaChance (Oh wait, that's me!), Bill Watson of Watson Scribbles, and Jennifer Finley, proprietor of The Artist Angle.
Here's a glimpse at what you can expect from The Business of Art.
Seven weeks of actions, information, and resources to start your art or photography business. You will learn the biggest indicator of success, how to define your target client, identify your marketing super power (yes, you have one), develop your branding, and the benefits of professional framing.
Class size is limited to 25 participants. Registration closes Thursday, January 5, 2017.
In the meantime,
Expect the best. Anything else is an adventure.
Questions? Drop me a line here, or over on the Facebook page.
And don't forget to share this with all your artist friends contemplating a business of their own.
Curious about what goes on here? Join us by clicking here.